The Channel 46
A brand identity exercise is more than the sum of its parts when it comes to the deliverables mentioned in a contract. However, the very basic deliverables would be: – A logo, which is a combination of a wordmark and an optional symbol. (There may be a monogram as well in addition to this). – A colour palette – A font kit, including the instruction on which fonts to use for headers and body copy. – Basic guidance on imagery for catalogue photographs.
– For websites, Shopify, Squarespace, Wix, are quite inexpensive and look professional – For social media, one could create designs, including social media posts and even animations on Canva – For editing photos, Snapseed by Google – For other basic web-based creatives, Adobe XD is pretty inexpensive since it is new now. – Sketchbook pro for illustration
1. They should have a website which is professional looking. If they cannot organise their own information, then it’s unlikely that they can organise yours. 2. They should also give you a contract with their process and terms clearly outlined. 3. One should also try and gauge whether they have too many projects at hand, and whether your project will be one amongst many, or handed down to an intern, which is not desirable. 4. Last but not least, see whether they get you as a person. Because a lot of the culture of an organisation is actually an extension of the founder. And these subtle things can only come through if they are able to pick it up. This you will know through conversation with them.
The Channel 46