The new wave of ‘vocal for local’ has proven to be a boost for Indian entrepreneurs. It has promoted local businesses and given customers the ability and motivation to shop with ease. This rebranded version of ‘Made In India’ has our support, and every week, TC46 spotlights small businesses and ventures you can champion and support easily through online and offline purchases.
What we absolutely love is that women have come out of the shadows of oblivion, and how! They are making their presence felt everywhere and have made headway into male-dominated spheres that were once considered to be out of bounds. One such challenge is entrepreneurship.
This week, we’re cheering on three women-led small businesses that deserve your attention. Check them out!
Brand: Totally Infuzd
Founder: Harleen Gulati
What the Brand Offers: Hand-blended tea and flavoured coffee
TC46 Loves: The brand specialises in an extensive range of more than 30 hand-blended tea flavours, ranging from black tea, green tea, herbal tea, white tea, and oolong tea. Their teas are 100% natural to the extent that the ingredients are clearly visible to the naked eye. For coffee, they are known for instant coffee, which is their fastest seller. All their products claim to have health benefits and are suitable across ages. Their herbal tea blend is a favourite among children as well.
Price: The beverages range between Rs 350 and Rs 600, while gift boxes vary between Rs 600 and Rs 4,000
Availability: The brand is exclusively available online through their website and social media and also through offline popup stores.
Brand: Tipsyfly
Founders: Aditi Motla, Aashna Sangani Parikh & Ashish Virwani
What the Brand Offers: Affordable yet aspirational fashion jewellery
TC46 Loves: Tipsyfly specialises in trinkets that every modern women love to flaunt as a part of fashion jewellery collection – earrings, neckpieces, bangles, bracelets, rings, watch charms, et al. Right from pearls, minakari, and tasselled ones to kundan and temple jewellery for special occasions – they have it all. The brand is closely associated with lightweight and classy jewellery for everyday use that women with contemporary sensibilities can mix-n-match with their outfits.
The range of jewellery enables women to indulge their creative side and stay fashion-forward without burning a hole in their pockets. The baubles can introduce a distinct personality to every ensemble and make them suitable for various occasions simply by interestingly pairing them with the eye-catching jewellery pieces. Tipsyfly experiments with stones and semi-precious stones and steers clear of precious metals like gold and stones like diamond to ensure their product mix reaches out to a wider audience.
Price: The products range between Rs 800 and Rs 3,000 (approx)
Availability: The brand is exclusively available through their website and Instagram
Brand: Shararat
Founder: Avinash & Shanky Sharma
What the Brand Offers: Fashionable home wear for women
TC46 Loves: The brand specialises in comfortable homewear like sleepwear, loungewear, intimate wear, and maternity wear. They are designed in a way that makes them versatile enough to be worn away from home too. For instance, a loungewear co-ord set can be paired with interesting accessories to step out in style for a day out with friends, a movie date, grocery shopping and even during travels. As the name suggests, the product range aims at rekindling and re-experience child-like naughtiness among their customers, enabling them to relive the precious old days.
Price: The products vary between Rs 549 and Rs 999
Availability: The products are exclusively available through their website and Instagram
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