One of the first questions to ask yourself is: fine or fashion? Or maybe your interest lies somewhere in between. Each category has its own materials, production processes, price points, and customer profiles
Handcrafting jewellery can be one of the most unique production methods. Depending on materials and design, some methods of jewellery production require specialized training/certification and expensive equipment.
You need to decide if you are creating your own jewellery or hiring a designer to create them. Either way, you need to learn and have an understanding of the business.
Even though you are starting small, you need to be organised. Jewellery making consists of many tiny tools and sharp equipment. So you can’t have your bed as your workspace.
Decide what are your priorities and write down those in a few sentences before starting your business. Start with writing your business plan, pay attention to the following points.
Pictures speak a thousand words. A well-styled, high definition image picture is more appealing to the customer than a shabby picture.
Instagram has helped a lot of small business owners in gaining a huge following. It is easy to function via social media and to reach out to potential customers.
If you are a small business owner, in any arena, you need to learn how to make your brand heard and seen in the particular industry
When it comes to building your brand, networking is the key. Dhwani Bansal suggests networking through college alumni groups, as they are very powerful, along with LinkedIn, and Instagram.
When you start your business, remember to keep a goal in mind. And work towards that goal. Have everything set before launching your brand.
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