Word of mouth can help you increase sales of your products without having to increase your ad spend. You benefit from the additional sales from the free referral your customer made too.
1. Increased Sales
A proper investment in word of mouth meaning incentivising referrals, recommendations, and user-generated content can help you build a community of engaged fans and loyal customers.
2. Helps In Community Building
If you provide a good experience to your customers, word of mouth marketing will generally cost you nothing.