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1. Join A Bakery Class & Attend Workshops Your first step will obviously be acquiring knowledge about the craft that you have chosen for yourself unless you are already adept at baking. Even if you are, there is no harm in attending some workshops to brush your skills and keep abreast with the latest trends in the baking industry. If you are not that acquainted or don’t have much knowledge about the art, a baking course and workshops will open up a whole new world for you.
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2. Decide On Your Specialisation What do you want to specialise in? Choose your niche according to what catches your fancy and what you would want to serve your takers. Most importantly, make a business out of what you bake best. It is important not to be a “Jack of all trades and master of none”. Hence, select from a wide spread of options like homemade cakes and muffins, themed cakes, wedding and celebration cakes, and make it your very own.
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3. Know Where To Get Your Ingredients You may want to get the basic ingredients like flour, essences, and sugar online where they are usually available at competitive rates. However, for more fancy requirements like dessert containers, butter paper, sprinkles, and other accessories, a wholesale baking market would probably be the right place for you. On the other hand, if you are a healthy baker, you must research thoroughly regarding places that sell organic ingredients and zero in on shops that give you exactly what you want.
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4. Get All The Right Baking Equipment Your business will fall flat on its face if you don’t get the right tools. Here is a list of baking equipments that all professional bakers can swear by: – Mixer grinder – An efficient oven – Cooling racks – Non-stick cake trays – Digital scales for measuring accurately – Measuring spoons and rubber spatulas – Mixing bowls
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5. Deciding On The Cost This is such a dilemma for newbie home bakers! With a host of bakers already capturing the market, it is a challenge to price your bakes right to make a space for yourself. However, this does not mean that you have to price your products low as it is not a sustainable decision. Low prices might be attractive to some takers but you will get burned out easily, which is not what you will want in the long run.
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6. Collaborate With A Delivery Partner There are various delivery aggregators available now. This makes it convenient for you to reach your target customers. Other than delivery aggregators, you can explore other options as well – deliver them yourself, offer takeaway as an opt, hire taxi services, etc. You may get a bit confused with all the available options, but do what suits your business the best. You may want to try out all these options and finally make a decision based on the trial-and-error method.
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7. Put Your Head To Your Marketing Efforts Decide On The Name And Logo: Your logo represents your business in design. It subtly talks about your business and what it stands for. Photography: Click pictures that look like a million bucks. If photographs are not really great to look at, it defeats the purpose of clicking them and putting them up on social media. Social Media Marketing: Social media is the face of your brand. It serves as a bridge between your baking business and your target audience.
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8. Grab That Compulsory FSSAI Registration If you didn’t know this already, the Food and Safety Standards Authority of India requires every business to be registered, irrespective of its annual turnover. The same is also applicable to those running their business from home. An FSSAI certification lends credibility to your business and saves you from the risk of being roughed up by the authorities in the future. You may have to cough up fines if you are caught by the FSSAI.
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9. Apply For Trademark It is essential for you to have a trademark certification, so that other baking businesses may not malign your brand name. This may not be necessary immediately since it will take some time for you to make a name for yourself. However, there is no harm in getting a trademark for your business early on. If you prefer not to go for it right away, keep this in mind and don’t skip the process once you see your business growing. Similarly, you may want to get your GST certification after you notice your business picking up.
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