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Do a little research on your area and the people. Pick on the different kinds of food they like, the price range and how you can contribute to that. Understanding who your customers are will also allow you to do effective marketing, which will be critical to your success.
If you are already in the food business then you know that you need to create something unique for the customers. It is the concept that will ‘wow’ your customers. Picking random concepts does not work here. There needs to be fit, and you need to be able to research to verify that the customer wants what you will be serving.
Again, this is a space that needs to be created as per the customer. You cannot prepare a menu that your customer would have no interest in. Prepare a menu suited to your target audience. Craft a menu very early in the game, do it right up in front instead of running frantically to create a menu when your kitchen is done
The location and property are the biggest differentiators between a traditional dine-in/takeaway restaurant and a cloud kitchen. A cloud kitchen does not require a huge fancy location as it can very easily be set up in a house. This brings down the cost of opening a cloud kitchen significantly as you no longer need to spend on the interiors and furniture
For many reasons, obtaining proper licenses and certification is important to open a cloud kitchen. Getting the licenses in order will save you from legal difficulties. The major licenses required to start a cloud kitchen business are FSSAI, GST Registration, trade and safety license from the fire department.
The kitchen equipment totally depends on the type of cuisine you are serving. The basic equipment needed to start a cloud kitchen is stove and oven, refrigerator, cutting counters and knives. Here are a few kitchen essentials to make cooking easier. Another part of a cloud kitchen is the packaging.
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