The new wave of ‘vocal for local’ proved to be a boost for Indian entrepreneurs. It has promoted local businesses during COVID-19 and given customers the ability and motivation to shop locally with ease. This rebranded version of ‘Made In India’ has our support, and every month, TC46 will spotlight small businesses and ventures you can champion and back easily through online and offline purchases.
Prachi Jhaveri, a lover of luxury brands and animals, founded Verdure Vegan Fragrances. She willingly departed from using products that have animal origins or indulge in animal-testing. Her passion and decisions led her on a journey with a virtuous purpose and, after tests and trials, she created the brand, Verdure: A line of vegan fragrances with a heart.
Having spent 12 years in the media industry, Ruchira Sonalkar changed tracks to pursue her culinary passion. With Native Tongue, she and her husband and co-founder Rohan Sonalkar launched a condiments brand that is 100% Made in India and jars fresh recipes for everyday use or gifting purposes. It wasn’t a planned decision but one that happened due to a chanced encounter with a friend who commissioned a baby announcement hamper.
Founded and led by three women, the brand TAD Of Colour is a combination of their initials: T for Tarunima, A for Arpsanah and D for Devina with a motto to bring a tad bit of love and colour in every ones lives! The venture is headed by aspiring architects who have a keen interest in digital design. The company was founded during these unprecedented times in a way to keep the three friends connected forever.