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Sustainable fashion means indulging in activities that promote environmental, social and ethical consciousness while producing and consuming fashion products. I think it’s wonderful that this has now become a movement and more and more people are joining in every day.
We can easily identify whether a fashion brain is sustainable and ethical or not by comparing it against the seven parameters of sustainable fashion. These include: 1. Second hand and vintage products 2. Custom-made products 3. Green and clean products 4. High-quality products that are timeless
Fast fashion is definitely detrimental to the cause of sustainability in the fashion industry. The term itself explains the problem. Fast fashion refers to low cost, low-quality garments that copy the latest catwalk styles and get pumped quickly through stores in order to maximise on current trends.
There are several measures that fashion brands can take to become more sustainable. Let’s start from the beginning i.e. the supply chain. If you can make your supply chain more transparent and know where the raw materials for your products are coming from, you can ensure that they are produced in an ethical, sustainable way.
1. Always check the product labels to see what materials have been used during the manufacturing process. Rely more on natural fibres and natural dyes than synthetic ones. 2. Vintage is back in fashion, so the best thing to do would be to buy second-hand clothes. Not only would they give you the chic look, but they’ll also cost considerably less.
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