The new wave of ‘vocal for local’ proved to be a boost for Indian entrepreneurs. It has promoted local businesses during COVID-19 and given customers the ability and motivation to shop locally with ease. This rebranded version of ‘Made In India’ has our support, and every month, TC46 will spotlight small businesses and ventures you can champion and back easily through online and offline purchases.
Little Miss Muffin was born out of pure curiosity and the itch to create. Iona Dsouza’s passion led her to discover her baking skills and become an aspiring home baker at the age of 19. Back in 2013, cakes were customised all the time and there weren’t really many hands in the market who customised cupcakes. This intricate but delicious way of storytelling received a lot of support beyond friends and family, and the home bakery of Little Miss Muffin began to be known for the ability to bring imaginations to life on cupcakes.
Tamarind Chutney was started by Tanvi Bikhchandani and Charanya Shekar out of a desire to support artisan livelihoods, preserve India’s craft heritage and sell amazing products – all while following ethical business principles. Previously, Tanvi worked at Central Square Foundation, an education philanthropy fund, where she managed the early learning portfolio and also served as Chief of Staff to the Managing Directors.
Prana Superfoods was founded by Harshita Shakalya in the tribal forests of Pench. With an understanding of Ayurvedic recipes, she created the label to revive ancient recipes with the help of various local women in the area. She trained her all-women staff to manufacture products at par with international standards. These products are shipped every day to various Indian postal addresses from their unit.