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Paula’s Choice Helps You Understand The Trending Terms Doing The Rounds In The Beauty Industry

1. Retinol

Retinol is the technical name for vitamin A and has over 50 years of research proving it to be one of the best skincare ingredients for improving a variety of concerns including wrinkles, loss of firmness, discolourations, clogged pores, and skin texture. While retinol is often talked about in terms of its amazing anti-ageing benefits too.

2. Hyaluronic Acid

Hyaluronic acid is a fascinating ingredient with research showing it has significant hydrating and line-plumping properties. Hyaluronic acid is naturally found in skin but due to sun damage, pollution, or if you have a compromised skin barrier your skin can’t make enough hyaluronic acid to maintain adequate moisture levels.

3. Essential Oils

The term essential oils has no defined meaning. It was created years ago as a marketing term to describe plant oils that emit potent aromatic fragrances. While essential oils do have wafting aromas and are touted as cures for many skin problems, research shows they cause far more problems than they solve. Essential oils are damaging to the skin due to the volatile fragrant compounds they contain.

4. Alpha Hydroxy Acids (AHA) & Beta Hydroxy Acid (BHA)

A lot of people think exfoliating skin is all about using scrubs or cleansing brushes. It turns out that both are poor options for exfoliation because they are limited in their reach. Even the best scrubs and cleansing brushes (meaning they are gentle and don’t tear at skin) can clean only the very surface of skin.

5. Non-comedogenic

This is a term used to convey the idea that a specific skincare product won’t clog pores but it is a meaningless claim and ends up being little more than a marketing gimmick. The major reason why this is a bogus concept is because there are no accepted testing methods or ingredient restrictions for determining if a product really is non-comedogenic.

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