The Channel 46
In a time ridden by social media, everyone takes to platforms like Instagram, Facebook, Twitter and more to discover new products and services. Use this to your advantage, create festival-related content to promote yourself and increase your reach. Content marketing is a crucial pillar in boosting your business.
Link your businesses to the festivals. This is simple enough for companies in most industries. Cosmetic and clothing companies can promote their products to the idea of ‘dressing up’ or ‘looking fancy’ during the festivities. Companies in the food industry can send out hampers, if their businesses allow it, as gifts for the seasons.
Small business owners, especially, can sign up for digital as well as offline exhibitions and pop-up sales or stores. This helps put your products out there, creates a greater pool for outreach, and boosts your image in the public eye.
A fixed aspect of the holiday seasons in India is the custom of corporate gifting. Companies have evolved and moved from gifting a standard gift to their employees to more innovative and sometimes, even personalised gifts. In such situations, brands can approach them with the products and services they have and would make for good gifts to employees.
Discounts and sales can really help put companies on the radar and into the mix. During festivals, people often begin their shopping for gifts and outfits a month earlier and so sending out emails and promoting your current sales and discounts could be of value.
The Channel 46