The Channel 46

The Rise Of The Small Town Girl

…IF YOU’RE A MILLENNIAL LIKE ME, YOU’LL KNOW THAT TWO DECADES AGO, METRO AND NON-METRO CITIES WERE TWO DIFFERENT WORLDS ALTOGETHER.

HOWEVER, FAST FORWARD TO 2022, AND IT’S A COMPLETELY DIFFERENT STORY NOW. TIER 2 WOMEN ARE NO LONGER THE UNDERDOGS, AS WE OFTEN ASSUMED THEM TO BE. RATHER THEY ARE EPICENTRES OF GROWTH AND SUCCESS STORIES. RIGHT FROM ENTREPRENEURS TO ARTISTS TO EVEN PROFESSIONALS, THE SO-CALLED SMALL TOWNS IN INDIA REPRESENT THE RISING MIDDLE CLASS.

THE LAST COUPLE OF DECADES HAVE ALSO SEEN A RISE IN THE MOVEMENT OF DISPOSABLE INCOME TO SMALL TOWNS, WHICH HAS LED TO A LOT OF WOMEN GETTING THE OPPORTUNITY TO TRAVEL, STUDY AND LEARN ENOUGH TO STAY UP TO DATE.

BARRIERS HAVE BROKEN DOWN. SOCIALLY AND ECONOMICALLY. EVEN IF YOU LOOK AT DATA AND STATISTICS, THEY TOO SEEM TO BE SCRIPTING THE GROWTH STORY OF INDIA’S ‘SMALL-TOWN GIRL’. INDIA TODAY RECENTLY REPORTED THAT WOMEN MANAGERS IN VILLAGES MAKE UP 21.4 PERCENT OF THE TOTAL WORKFORCE IN SUCH ROLES AS AGAINST 16.4 PERCENT IN CITIES/TOWNS.

REMEMBER THE GEET FROM JAB WE MET? OR MIMI FROM MIMI? OR BABLI FROM BUNTY AUR BABLI?… WOMEN WHO ARE STRONGER, COMFORTABLE IN THEIR OWN SKIN, AND ARE EMPOWERED ENOUGH TO MAKE THEIR OWN DECISIONS, WITH REGARDS TO THEIR PERSONAL, PROFESSIONAL AND SOCIAL LIVES.

The Channel 46

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