The new wave of ‘vocal for local’ proved to be a boost for Indian entrepreneurs. It has promoted local businesses during COVID-19 and given customers the ability and motivation to shop locally with ease. This rebranded version of ‘Made In India’ has our support, and every month, TC46 will spotlight small businesses and ventures you can champion and back easily through online and offline purchases.
Artists, entrepreneurs, visionaries and experts, Indian women are shattering glass ceilings and breaking out of boxes. Success, tied with skills and hard work, is what makes those featured in our list today an inspiration for many. And the journey, for these women of incredible talent, are stories that must be told.
This week, here are some brands we’re cheering on; check them out!
Art Jewellery by House Of Kalart
Arathi Rajagopalan’s fascination with arts and crafts since childhood led to the start of House of Kalart. Her inspiration was her aunt who taught her different forms of crafts such as glass painting, origami, hot wax painting during my summer vacations. A graduate from NIFT and also certified in Jewellery making and Gemmology from SINGEM, she founded the brand as a personal expression that is packaged in a beautifully woven story. She would constantly draw designs on her school books and developed an interest in jewellery during her study of fashion designing. This led her to combine two of her passions, art and jewellery.
With close to two decades of experience in the international and domestic fashion and retail industry, she has always made time to create mixed media jewellery and styling for family, friends and TV or corporate commercials. She also creates mixed media paintings where she gets to express her soul through colours on a canvas.
House of Kalart is a premium fusion label that currently offers art jewellery where painting, drawing or embroidery is married with metalsmithing. The brand aims to create a holistic fashion experience for the bold and dramatic woman! Every person has a unique story to tell, they bring out the spirit of each story and showcase it through the products and services. HoK Jewellery is for the quintessential free-spirited woman who has a zest for life and believes that jewellery is an expression of her individuality. For her, every day is an occasion to dress up and experience life. She is elegance personified with no inhibitions.
The jewellery is priced between Rs 650 to Rs 4,000 and the average selling point is around Rs 1,500 to Rs 2,000. The average selling point of the paintings is around Rs 2,500. The products are sold exclusively through their website.
Hair Accessories by GoGo Scrunchies
Founded by Sarthika Singha, GoGo Scrunchies was her solution to hair woes during the lockdown. She couldn’t go out to get a haircut, so she made a scrunchie with some leftover fabric and elastic to manage her messy hair and posted it on Instagram. As it turned out, many loved this nostalgic favourite, giving rise to a hobby turned passion project with GoGo Scrunchies.
A fashion designer based out of Mumbai, she graduated from NIFT, Chennai. She has worked with fashion houses and brands such as Miss Malini, FCUK, fruit of the loom, Fashion at Big Bazaar, Star Sports, and styled celebrities including Malini Agarwal, Sunidhi Chauhan, Sheldon Bangera Anjali Schmuckto name a few.
‘GoGo’ is a fashion accessory brand created to help you stay stylish and comfortable wherever you are. GoGo Scrunchies are hand-sewn at home keeping zero-waste in mind using superior quality fabric. By partnering with Chennai based NGO ‘Feed of Love’, the profit from every scrunchie sold feeds a meal for the homeless.
GoGo Scrunchies start at Rs 100 and can be bought on the brand’s Instagram page.
Premium Luxury Gifting by Confetti ‘N’ Blew
With the hunger to explore, experiment and create something, Confetti ’N’ Blew was found during lockdown by its co-founders Yashika and Mohika Nagpal. This is a gifting and decor company based out of Delhi, which aims at providing premium luxury gifting to its customers.
It originated with the basic idea that there are so many events which require tasteful balloon decor. This little venture gave them an identity and made them realise that it’s important to grab life with both hands.
By designing the customer’s dream, the brand brings their vision to life with their decor and helps them make long-term memories they will never forget. From balloons and confetti to sparkle and glamour, the duo are hard workers with tasteful aesthetics that have helped them make a name for themselves in the event space, both big and small.
To know more about their services, head on over to their Instagram page.
Want us to be VocalForLocal for your brand or know someone whose work you’d like to cheer on? Drop us an email to be featured on The Channel 46 at partnerships@anvilmedia.in.
