The new wave of ‘vocal for local’ proved to be a boost for Indian entrepreneurs. It has promoted local businesses during COVID-19 and given customers the ability and motivation to shop locally with ease. This rebranded version of ‘Made In India’ has our support, and every month, TC46 will spotlight small businesses and ventures you can champion and back easily through online and offline purchases.
Artists, entrepreneurs, visionaries and experts, Indian women are shattering glass ceilings and breaking out of boxes. Success, tied with skills and hard work, is what makes those featured in our list today an inspiration for many. And the journey, for these women of incredible talent, are stories that must be told.
This week, here are some brands we’re cheering on; check them out.
1. Crochet Owls & More
Founder: Chandrima Chakraborty
What They Offer: Crochet products like face masks, bags, mobile covers, shawls, and home and car decor accessories
TC46 Loves: The handmade products by this brand revel in the simplicity of the art of crochet. We’ve all grown up seeing our nani, dadi, mummy and aunties knitting crochet sweaters and gloves for family members, old and young. Chandrima took this hobby and created a small business of selling lightweight and washable crochet products that invoke a nostalgic feeling that takes us back to our childhood days. Her products are designed keeping kids, women and animal lovers in mind.
Price: Rs 600 to Rs 2,500, depending on the product
Availability: Shop for the brand on the Red Dot Shop here. DM on Instagram or Facebook for orders. You can also find the products online at World Art Community, Her Market and Artyzen seller platforms.
2. The Ecosattva Store
Founder: Kriti Tibrewal Deora
What They Offer: Sustainable products across categories like beauty, fashion, home decor, accessories, food, drinks, and gifting. The store also has vegan products.
TC46 Loves: This curated marketplace for sustainable products is a great discovery and purchase platform if you’re really looking to be more eco-conscious with your purchases. They have over 70 brands and an exhaustive products line, and they provide you with all the information you need about the make of the products. They’re also moving towards sustainable packaging which will be used by brands listed on their website.
Availability: DM on Instagram or Facebook for orders. You can also find the products on The Ecosattva Store website.
3. Femiliarize
Founders: Ishika Poddar & Smriti Agarwal
What They Offer: A community where women can be inspired and empowered to invest in their own growth.
TC46 Loves: Founded by two 19-year-olds, what’s great about Femiliarize is its highly engaging content. From Preeyam Budhia (Business Development Head, Patton Group) and Kirti Bhoutika (Former MasterChef winner) to Dr Radhika Batra (Forbes Asia 30 under 30 2019) and Karina Oliani (Guinness Book of world records holder for the traverse over the largest lava lake), the Instagram-first community has featured many prominent women achievers. Femiliarize is all about getting your daily dose of girl boss vibes and female positivity. The platform is now focusing on promoting small businesses, and has even set up their own design and branding studio as part of the initiative.
Digital Address: Femiliarize primarily runs through its namesake Instagram page
Want us to be VocalForLocal for your brand or know someone whose work you’d like to cheer on? Drop us an email to be featured on The Channel 46 at [email protected]