The new wave of ‘vocal for local’ proved to be a boost for Indian entrepreneurs. It has promoted local businesses during COVID-19 and given customers the ability and motivation to shop locally with ease. This rebranded version of ‘Made In India’ has our support, and every month, TC46 will spotlight small businesses and ventures you can champion and back easily through online and offline purchases.
Artists, entrepreneurs, visionaries and experts, Indian women are shattering glass ceilings and breaking out of the boxes. Success, tied with skills and hard work, is what makes those featured in our list today an inspiration for many. And the journeys of these women of incredible talent are stories that must be told.
This week, here are some brands we’re cheering on; check them out!
Brand: Gush Beauty
Founder Name: Sheil Jain
What They Offer: Fun, functional, and fuss-free for the girls of today!
TC46 Loves: Picture this. A makeup brand that’s seriously clean, skincare-infused and performance-obsessed. Think you can’t have it all? Gush says, “Yes, you can!”
Gush offers products that are clean, skincare-infused and performance-obsessed and embrace versatility and fun with each stroke. A new age clean beauty brand that is obsessed with making makeup fun, functional, and fuss-free for the girls of today!
Gush Beauty celebrates allure, where perfection is cancelled and rules are overrated. It is a woman-owned, woman-led homegrown makeup brand, which aims to make beauty joyful again and let you be YOU.
Founded by a Gen-Z entrepreneur, Sheil Jain, Gush is here to uncomplicate the way you do your makeup with 4 quick fix wonders that do the job of 20. This radical brand ladders up to a completely new way of doing makeup – one that’s yours to create and is founded by someone who’s been there, done that!
3000 samples, 100+ iterations and 2 years later, Gush had crafted products entirely informed by the consumer. Loved by Gen-Z girls like Alaavia & Anjini Dhawan before it even hit the market, the brand is already the favourite of these IG IT girls that love its smart, stashable and intuitive products.
Gush Beauty products are designed to make you love your skin, just the way it is! Infused with active skincare ingredients, these products help in repairing the damaged skin with each use and giving you a long-lasting, healthy glow from within. With buildable formulas that are easy to apply for all skin types, Gush Beauty has launched 4 multitasking beauty essentials and magical products in shades that flatter every hue of Indian skin.
Price: The average price ranges from INR 550 – INR 1,500
Availability: To shop, head over to ShopTC46 or to the brand’s official website.
Brand: Esmé Luxury
Founder Name: Swati Gupta and Mahak Jain
What They Offer: Esmé Luxury, founded in early 2021 by Swati Gupta and Mahak Jain, is a new and innovative Indian haircare and skincare brand that combines the best of health and nature to provide clean, effective, and effortless hair care basics with claimed transformational outcomes. The brand offers one of a kind hair wraps, pillow covers, scrunchies, and face masks made from exquisite, pure, mulberry silk.
TC46 Loves: Founded in 2021, by Swati Gupta and Mahak Jain, Esmé Luxury is a new and innovative Indian haircare and skincare brand that combines the best of health and nature to provide clean, effective, and effortless hair care basics with claimed transformational outcomes.
This brand is based on the creators’ four-year personal journey and experience to convert traditional hair care into modern-chic hair essentials. For over 4000 years, exquisite pure mulberry silk has been a globally adored fabric as the most premium haircare and skincare fabric. Bombyx Mori silkworms grown and maintained in India are used to produce this silk, rich in pure silk protein and natural amino acids.
The products are designed keeping in mind the needs of Indian hair to keep your style protected from bedhead effect at night, tangles, dryness, frizz, and breakage during the day.
Esmé is one of the only brands in India that monopolises hair wrap collections for women as well as girls. However, our brand is currently also a favourite for its pillow covers, scrunchies, and face masks.
Price: The hair wrap is priced at INR 2,799
Availability: The products are exclusively available on the brand’s website.
Brand: Avni Creations
Founder Name: Munna Dey and Deepti Dey
What They Offer: The brand creates colourful, customisable earrings, and handcrafted necklaces. Their earrings range from fabric hand-stitched ones to beaded handcrafted jhumkis. Since all the products are handmade, they also offer customisation for our customers.
TC46 Loves: Avni Creations is the brainchild of a mother-daughter duo, Munna Dey who ideates the designs, sources the materials, and handmakes them herself, and Deepti Dey, who manages the Social Media and promotion of the products on Instagram.
Started during the peak of quarantine, the brand creates colourful, customisable earrings, and handcrafted necklaces. Their earrings range from fabric hand-stitched ones to beaded handcrafted jhumkis. Since all the products are handmade, they also offer customisation for customers.
Price: The average prices range from INR 150 and range up to INR 500
Availability: The products are available exclusively on their Instagram page.
Want us to be VocalForLocal for your brand or know someone whose work you’d like to cheer on? Drop us an email to be featured on The Channel 46 at part
