When you think about fast-fashion that just gives you everything you need, you think of Shein. From clothing, shoes, bags, accessories to home furnishings, kitchen tools and even storage boxes, Shein had it all, making it a one-stop destination that was both trendy and affordable. But with the ban on Chinese apps announced by the Indian government, this go-to website was inaccessible for many loyalists. So where do you shop for affordable, trendy fashion now? Check out some best loungewear brands in India here.!
Here are some brands that sell everything you’ve been missing from Shein.
5 Brands That Offer Affordable Online Shopping In India
1. Ewa Young
A favourite amongst young adults, this brand offers limited but unique pieces of clothing. The designs are contemporary and the fabrics are perfect for the Indian weather. The tagline says, ‘Handcrafted with love in India. Designed in the UK’. Though the limited collection offers value in terms of standing out from the crowd, there is no return policy so make sure you read all the terms and conditions. The collection includes co-ord sets, crop top sets, statement crop tops, tops and bottoms. The size section ranges from XS to XL. Visit the website or scroll through their social media for the latest updates.
Flaunt It: At the next night out, parties, picnics, or as your latest Instagram OOTD
Style Tip: Use the crop tops with unique prints and designs as saree blouses
Star Seller: Senorita crop tops (bright, floral, padded crop tops with a vintage vibe)
Average Price: Rs 1,000
2. Street Style Store
It’s a one-stop-shop for everything ranging from a variety of footwear like casual flats, platform boots, formal heels, party wear pumps and clothing like holiday tops, pulled-together blouses and vacation dresses. You can even get co-ord sets, jewellery, nightwear, handbags and lifestyle products. Their Global Boutique collection has unique product ranges from upcoming designers. The brand offers a size range from XS to XL. Take a peek at the collection on their social media handles or visit the website.
Flaunt It: At vacations, parties, or as everyday outfits
Style Tip: Grab a pair of embellished or embroidered shoes to jazz up your footwear collection
Star Seller: The endless variety of footwear
Average Price: Clothes, Rs 499; Footwear, Rs 399; Jewellery, Rs 299
3. Bewakoof
This is a lifestyle fashion brand that makes creative, distinctive fashion for the trendy, contemporary Indian. Bewakoof was made on the principle of creating impact through innovation, honesty and thoughtfulness. They proudly state they support the #VocalForLocal movement and they have 100% swadeshi products and processes. From t-shirts, crop tees, crop tops to dresses, hoodies, sweatshirts and jackets to bottoms like joggers and pyjamas, the brand offers a wide range of apparel. Athleisure, graphic tees, cool trendy pieces, pop culture fandom clothing, regional phrases on tees are the USP of the brand. Bewakoof is available in sizes S to 3XL. You can shop online via the website or check out their social media.
Flaunt It: As everyday casual wear, at your next concert, or at hikes and adventure trips
Style Tip: Buy a solid pair of joggers available in a variety of styles and designs that will last you a long time
Star Seller: Graphic tees, fandom merch
Average Price: T-shirts, Rs 399; Dresses, Rs 499; Joggers, Rs 699
4. IS.U
This brand creates styles that fit like a glove on the curvy Indian body type. The fabrics are sourced to suit Indian weather conditions and their target audience is the independent and empowered girl boss and confident working women of today. The collection which includes dresses, tops, bottoms and accessories, gives a 90s vibe with statement-making features like puff sleeves. Available in the size range from XS to XXL, you can shop on their website and follow their social media accounts for more.
Flaunt It: As workwear, date wear, or on vacations
Style Tip: Opt for a co-ord set with a top and skirt, and mix-and-match with separates in solid colours from your wardrobe for multiple looks
Star Seller: Radhika Apte collab Spring Summer 2020
Average Price: Rs 2,000 (Sale Rs 1,500)
5. Lulu & Sky
Lulu & Sky is a one-stop fashion solution, with a rainbow of categories covering trendsetting styles to cater to your day-to-day style fix. The brand has everything from retro detailing and vintage vibes to modern silhouettes and contemporary aesthetics. They’re always on trend with global runways, and also have great high streetwear for fashionistas. The collection includes dresses, tops, jumpsuits, skirts, sleepwear, bottoms, coats, jackets, denim, co-ord sets, footwear, bags and accessories. The size selection goes from XS to L. Get your favourites on the website and stay tuned to their social media pages.
Flaunt It: As everyday wear, workwear, and at parties, date nights, and night outs
Style Tip: Buy a pair of gorgeous sneakers and style them with a dungaree or jumpsuit
Star Seller: A variety of dresses (floral, solid, abstract, geometric, shirt dress)
Average Price: Clothes, Rs 2000 (sale Rs 500); Bags, Rs 5,000 (sale Rs 1,000); Footwear, Rs 4,000 (sale Rs 1,200); Accessories, Rs 2,000 (sale Rs 500)
Missing Shein is a mutual feeling among women across India. But there are plenty of options to choose from and shop to your heart’s content without burning a hole in your pocket. These alternatives are sure to fill up your depleting closet with trendy new buys.
